Thursday, May 31, 2012

Art School



Via Disajn

Today's Question: Is art school a must?



School is always a must and I don't really think it matters much what sort of schooling (a night course, 4 years of college or at technical school). It just matters that you are driven and you get new ideas in your head (your career may just move slower, like mine, if you're self taught). I'm sure a prestigious art school would do wonders for your career but I don't have the luxury of that experience to tell. Such as in Stockholm, everyone who graduates from Beckmans design college goes on to major success (seriously everyone, I swear!). Because I don't have a degree from that specific school or one of the other top Swedish art and design schools most people won't give me the time of day in Stockholm (this statement is of course a bit harsh and not entirely true, hehe). I would say Parsons is the American equivalent.

Went applying to University I applied to two schools, one State school and one good art school. I was accepted into both but chose the State school over art school because I got a 100% scholarship and the thought of having no debt after University was just too good to pass up. The State school of course had an art program but my 4 years there in no way prepared me for a career in art. (It almost put me off actually, with teachers constantly telling us that most of us won't go on to careers in art.) I of course fine tuned my creativity and techniques in drawing and painting but I didn't learn anything about digital techniques, branding or marketing. (I actually took one computer art class which was a serious disappointment and a complete joke... our teacher could hardly turn on a computer.)

Everything I learned about digital illustration or working a freelance business I learned from trail and error by myself on my own time. I'm sure if I had gone to the art school which had a specific illustration program I would have been more knowledgable after graduating and would have been able to work directly as an illustrator but who knows. (I probably would have had to keep waitressing just to pay off my student loans, blah.)

It may have taken me a longer time to establish my business and skills but the experience (and lack of debt) is worth it to me. I also love that I'm not restricted to the design rules etc that one would learn in design/art school. I've definitely learned to do my own thing. But if you have the opportunity (and major talent) to get into a well known great art/design school I would definitely take it!

Photoshop isn't that hard to master if you take the time to really work with it. Running an Etsy business is rather easy too, with all of their great insightful newsletters, interviews and help for freelance artists Etsy provides. Managing your taxes, book-keeping, and finances is easy too, there are many online resources (though I have help from family members who work in banking thankfully.) Plus you can always put yourself out there and ask for help from someone you admire. (This is something I need to work on... asking for help.)

I would say the point of this rant is that even if you don't get into a top design art school it is still possible to work a career in art. Happiness!



p.s. Getting accepted into Beckmans is insanely difficult and competitive. Going to their student exhibitions is extremely inspiring though. I try to go every year to gain some major inspiration and to see what is new and fresh in the art and design world. (Almost like a free course, hehe)



Blue paint strokes


Via Pinterest

 How can something so simple be so gorgeous?




Wednesday, May 30, 2012

Killer Colours


Have you seen Swedish beauty lover Viola's makeup blog Killer Colours





If you haven't you should. So much beautiful makeup ideas, tricks and inspiration plus she's got quite the entertaining personality, not to mention her stunning nordic beauty. She writes and does videos in both English and Swedish. :)



Tuesday, May 29, 2012

Followers/clients/buyers oh my


Today's Question: How do you get followers, clients, and buyers?

This part of freelancing is extremely frustrating because it just doesn't happen over night, unless you get a major break (but I wouldn't count on that.) Being constantly present on several social media sites uploading your work and spreading the word is definitely the way to start. To gain followers you should comment and make relationships with bloggers (they are very very helpful in promoting you and your work, and the main reason why I can live off of my illustrative work.) To gain buyers you should constantly be uploading new items or renewing old items in your shop.

My collaboration with Matchbook Magazine began when I started commenting on Katie Armour's blog The Neo Traditionalist after she had featured my work. I introduced myself and thanked her for the feature and then became a regular commenter. When Matchbook was in it's planning stages, she pitched me the 'What's in my Bag' monthly illustration feature. I was thrilled and my collaboration with Matchbook has lead to many more wonderful opportunities and many new fans of my work.

Because of the viral sharing nature of social media sites, every time I complete a new project and my client and myself both promote it on our sites, I then get a few more clients requesting similar projects. These then stem off to more and more clients... it's like a web.

A trick to gain a big bump in followers for all of your sites (which will lead to many new opportunities and future clients etc.) is to host give-aways on popular blogs. These new followers may be fleeting as they may just have wanted to win one of your products (but if they wanted it win so badly to start following all of your sites... they must really like your work and will continue to follow you.)

These bumps in followers, buyers and new clients always go up and down in waves. There seems to seriously not be any rhyme or reason; and you have to learn to never stress about a slow or unsuccessful month. The following month could be great. (Gosh I'm so positive it's sick!)



Paris Day 3 & 4

Oh Paris just got better and better as we finally figured out the rather complex subway system and the ways of the French people. Such as the French when checking out at the grocery store would have to pack all of their items first and then pay! In very efficient Sweden we pay first and then pack so that the next customer can start their transaction and checking out goes much quicker. The subway is a bit insane in Paris too. There are about a million different lines and connections a few steps up or a few steps down and arrows pointing in all directions. The underground world must look like an ant farm. (Some of these things I just don't remember from my first time in the city, I must have been in some sort of Paris daze.)

I also didn't understand the Frenchies and their thick winter coats and knitted scarves in the 80 degree heat! I was seriously melting in my minimal airy summer dresses. I suppose I really am a Swede and more used to being cold.

On Saturday we also celebrated our 3.5 year anniversary. We usually don't celebrate half year marks but when in Paris any excuse for a fancy bottle of Champagne is a good excuse. Don't you think?!


This is how our two last days, 3 and 4, looked like in Paris... sigh

The day started at the Louvre. We didn't go inside, just stood in awe of it's hugeness!
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Wore a pretty white dress for our 3.5 anniversary day
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Boyfriend looked nice too. 

I'm sure you can see how bright and hot is was. We had several cold water bottles with us at all times.
Paris may have the prettiest parks in the world!
Cafe lunch time in the city.
Filling salads and refreshing wheat beer with a lemon slice. (I don't really like beer but I love this!)
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Since bf is a huge wine dork, we visited countless wine stores. Here we bought a lovely bottle of aged Champagne.

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Anniversary Champagne picnic time

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Lots of yumminess we bought at Monoprix
Champagne and a lemon tart, yummmy!
The world's most delicious giant chewy pistachio french macaron. Died of happiness!
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There were a gagillion other people in the park having picnics waiting for the Eiffel tower to twinkle.
Twinkle Time!!! The crowd ooo'd and awww'd
So romantical, and a perfect end to our anniversary day, day 3.
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And then it was our last day in Paris :(
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We had planned to do a little shopping, but most stores are closed on Sunday, we found out.
So we went exploring in the Marais and Bastille neighborhoods
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Thought this store was very EmmaKisstina, hehe
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Chanel 31 Rue du Cambon... where it all began
Printemps may be the most gorgeous department store ever!
Laduree was open at least! The most gorgeous (expensive) pastries and macarons I've ever seen.
They also have the cutest paper goods, candles, and small accessories too. One of each please!
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We of course had to get a few. Cherry Blossom, Lemon, Liquorice, Salted Caramel, Violet Cassis, and Rose.
They were all delicious, and disappeared in just minutes.
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And then our long weekend in Paris was over. Bittersweet...



Monday, May 28, 2012

Paris Day 1 & 2

Oh my goshness we are now finally home from our mini weekend vacation in Paris. 4 days just flew by and at the same time felt like forever ever. We saw all the big sites, enjoyed lots of delicious food, giggled about how very French everything is, melted in the super hot summer heat, relaxed in shady cool parks, and walked walked walked. It was just a really really perfect trip!

Day 1 and 2 looked a bit like this... through the boyfriend's camera lens and my Instagram.


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Just so excited about our trip!
Breakfast at Arlanda
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Stockholm - Paris is just a 2 hour flight, perfect
Boyfriend likes to take photos of me and strange angles.
and then all of a sudden you're in France!

Straight away we began to explore our new neighborhood for the weekend (we lived with friends in Tolbiac) and had a picnic as soon as we could.
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Paris isn't all frills, there's a lot of urban modern street art and culture too.
A filling French breakfast
Modern vs. Traditional
Visited my old place in Tolbiac where I studied in Paris for a summer 6 years ago. Not much had changed :)
Parc Montsouris, a place I had spent a lot of time in that summer. Great to revisit...
We of course had to visit the Eiffel Tower...
... and take lots of mushy kissie pictures too. ;)
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Picnic and an Eiffel close up
Lovely metro signs and street art
Wine break in Montmartre

The gorgeous view of Paris from Sacre Coeur
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We weren't the only ones enjoying the view and the sun
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Sunset dinner picnic in the gorgeous Jardin du Luxembourg
Delicious Vietnamese Bo Bun take out and a bottle of Gewurztraminer
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yummers!
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Hung out by the Seine with all the cool kids
Paris by night, so much life and lights
Great end to two wonderful days!

Phew that was a lot of photos, but Paris is just so gorgeous you want to capture everything. Feels a bit impossible though. You can't capture how Paris actually smells different, or all the sounds, how huge everything is, or the delicious atmosphere.

At first Paris can be overwhelming (especially in the heat we experienced) it's a bit dirty, chaotic and there's just so much to be seen and experienced... but then all of a sudden you find yourself in the quietest of parks, cafes or streets and all the imperfections seem just perfect. I already can't wait to visit again. Though I hope the next time will be sooner than 6 years.


I'll share day 3 and 4 tomorrow :)