Monday, January 19, 2015

Formex 2015: A Recap


Hello Monday!

Phew, what a week! For the first time ever I presented my brand EmmaKisstina for the Scandinavian market at the Formex trade show here in Stockholm last week. It was an exciting, nerve wracking and slightly overwhelming experience. But so worth it! It was amazing to finally show off all of the illustrations and products I've been working on for years and to top it all off get really great feedback. EmmaKisstina got tons and tons of smiles as people walked passed (many women's eyes glittered as they walked past or stopped to take a quick photo). I also met lots of amazing fellow creators, press, and even store owners who were interested in learning more about my work. (Holy Moly!)

For the past 6 months I've been hard at work creating new illustrations and producing new products, so it was so fulfilling to finally show off all of these secret projects and see what everyone thinks. I was incredibly humbled by all of the amazing compliments my products got. Many commented that walking into my booth was like walking into a candy store or ice cream shop. Nothing is better than making other people happy! My booth's obvious favorites were my Marie Antoinette silk scarf that hung proudly in the middle and my eyelashes cushion which received quite a few chuckles. 

As for thinking that the hard part was over (planning and designing everything) I've been terribly mistaken as my to do list has now quadrupled in size. I've got plenty of new contacts to thank and keep in touch with, orders to complete, new products to be ordered and the list continues. But I'm so incredibly happy to oblige as I have the most amazing job in the entire world, and that fact that people continue to discover my work and love it none the less makes me one very happy proud girl.


I already can't wait to show off more work and meet even more new people at the next Formex in August!


2 comments:

Lisa Thompson said...

I'm so glad that people are recognizing your creative talent, Kristina! The designs are an illustrative collection of playful palettes and stories. I'm sure 2015 will mean more creative opportunities for you and your business. More power to you! :)

Lisa Thompson @ Controlled Color, Inc.

Kristina Hultkrantz said...

Thanks so very much Lisa!